May 7 - May 28, 2025

THE UNCONVENTIONAL BRAND | STRATEGY LAB

The Unconventional Brand Strategy Lab is a 4-week journey from invisible to unforgettable for brilliant weirdos tired of playing small. This isn't another cookie-cutter branding program, it's a rebellious path to weaponizing your weirdness and turning your most "unprofessional" traits into your greatest market advantages.

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From Invisible to Unforgettable: 4 Weeks to Your Brilliant Brand Identity

Let me guess. You're smart as hell, wildly creative, and bring a perspective no one else has.

You should be crushing it. But instead...

You're the industry's best kept secret. The one with brilliant ideas who somehow gets overlooked when opportunities come around. The professional weirdo with a gift for solving problems but a struggle to get noticed in a sea of beige.

Here's the truth: Your most "unprofessional" traits are actually your greatest assets.

THE PROBLEM ISN'T YOU.
IT'S YOUR BRAND STRATEGY.

For too long, you've been told to tone it down, fit in, follow the formula.

“You need to niche down.”

What if your quirks, your contradictions, and your unconventional brilliance are exactly what will make you unforgettable?

That fire in your belly when you see outdated industry bullshit? It's your catalyst for change.

That tendency to approach problems from twelve different angles? It's your innovation superpower.

That refusal to fit neatly in a job description box? It's your ticket to standing out in a crowded market.

INTRODUCING:
THE UNCONVENTIONAL BRAND

This isn't another "find your ideal client" workshop or "write your elevator pitch" snoozefest.

This is a 4-week journey to weaponize your weirdness and create a brand so authentic and magnetic that people can't help but notice, remember, and choose YOU.

No formulas. No cookie-cutter solutions. No false choice between success and authenticity.

Just a proven framework for turning what makes you different into what makes you unforgettable.

CHOOSE YOUR ADVENTURE

Your Essentials ticket includes:

4 Collective Visibility Sessions (60-90 minutes): Where we transform your hidden brilliance into a brand that demands attention
DIY Missions: Transformative assignments that turn reflection into revolution
Personality Decoder ($79 value): Finally understand why your "unprofessional" traits are actually your superpowers
Command Center Trello Board ($50 value): Your personalized headquarters for organized disruption
Rebel Roundtables: Monthly gatherings where no question is too weird and no idea too wild
BONUS | The Rule-Breaker's Toolkit: Templates, checklists, and resources for those who don't have time for marketing bullshit

This is your morning coffee wakeup call if: You're tired of being the industry's best kept secret. You need visibility without compromise, and a strategy that turns your uniqueness into your most powerful professional asset.

Elevated includes everything in the Essentials PLUS:

One Private Strategy Session (30 minutes): Just you, me, and your wildest brand ambitions
Direct Transmission Line: Voxer access for those "holy shit" moments when inspiration (or panic) strikes (T & Th, specific hours)
Your Custom Manifesto: A 5-page roadmap detailing exactly how your unconventional approach becomes your unfair advantage

This is your morning coffee wakeup call if: You're done with being overlooked. You need accountability from someone who gets it and personalized support to transform from industry wallflower to the name everyone remembers.

WHAT HAPPENS WHEN YOU JOIN

Immediate access to your welcome email, introduction video, and program overview PDF
Prework package delivered about a week before your cohort begins to start identifying your unique brand advantages
Weekly live sessions with your cohort to transform your brand step by step
A community of fellow brilliant weirdos who get it and get you
Ongoing support during the program to implement what you learn and start becoming visible immediately here...

FREQUENTLY ASKED QUESTIONS

: Hell yes. Especially if your industry is conservative. The more beige the landscape, the easier it is to stand out. I've helped lawyers, accountants, consultants, and other "serious professionals" create standout brands without sacrificing their credibility. In fact, their authenticity enhanced their authority.
: That's exactly why this lab exists. Most brilliant people can't see their own brilliance. Through our structured process and personality assessment, we'll uncover what makes you uniquely valuable and how to turn that into a brand that clients can't forget.
: Not at all. This is about authenticity, not performance. Your version of unforgettable might be quietly powerful, intellectually provocative, or anything in between. We're not creating a one-size-fits-all rebel brand; we're amplifying YOUR authentic voice.
: Good. The world doesn't need more marketers; it needs more honest voices. My framework permits you to drop the marketing speak and talk like a human being. Turns out, that's what actually works.

THE WEIRDOS ARE TAKING OVER

Every day you spend trying to fit into spaces not built for you is a day your potential clients miss out on your brilliance.

I created this lab because I've been where you are. I spent two decades trying to tone down my edges to fit corporate expectations, watching less qualified people get opportunities because they "fit the brand."

The game changed when I stopped apologizing for who I am and started building a brand around it instead. Now I'm inviting you to skip the 20-year detour and go straight to the good part: becoming unforgettable.

Your clients are searching for someone real. Someone who gets them. Someone a little weird in all the right ways.

They're looking for you - they just can't find you yet.

Let's fix that.

HEAR FROM FELLOW BRILLIANT WEIRDOS

Working with Robyn was a game-changer. She doesn’t just help you create a brand—she helps you become your brand. Her approach goes far beyond logos and color palettes; she dives into the heart of your business, uncovering the essence of your message and turning it into something magnetic.

Jennifer Schultz
Tampa Bay Women's Business Centre
Robyn made me feel so empowered in myself and my decision making that now I can see things more clearly. She is also just a genius when it comes to project management and streamlining processes to make your life easier. Robyn is the best!

Alana Baumann
She Well Read, LLC
Robyn creates a one-of-a-kind environment to explore your unique genius and clearly communicate that worth in the world.

Jenifer Madson
SoulCanvas™ Coaching
My brand feels very authentic to me. and it also has a lot of scaleability as my business grows and evolves. Basically, I feel like I have permission to be myself. It goes far beyond aesthetics and really dives into who you work with, how you work, and the unique aspects that draw people to you.

Misty Russell
Process VP
She peeled back the layers to my everyday pleasant demeanor to get to the core of my inner rebel in order to communicate with my audience in a magnetic and authentic way. Seriously, I was crying happy tears during a session because I was so elated that she "got me" in a way no one else had.

Stephanie Harter
Author